Heras continues European brand integration in the DACH region
With the launch of the endorsement phase in the DACH region, Heras continues to advance its European brand integration and further strengthens its strong position in security technology in DACH. Following the rebranding of the Garda Group to Heras in October 2025, this marks an important step in the ongoing brand integration.
As part of this phase, the companies will continue to operate under their established market names while gradually complementing their presence with the addition Part of HERAS. This makes their affiliation with Heras visible and clearly recognisable for the first time – for customers, partners and employees alike. At the same time, the endorsement provides orientation and systematically prepares the ground for a future joint market presence under the Heras brand.
This step is an integral part of Heras’ European brand development. The objective is to gradually bring the companies together under one shared brand, strengthen collaboration across borders and support customers even more consistently in addressing multi-site and cross-country requirements.
“This phase represents a deliberate and strategic step in our brand development. We are transparently taking our customers, partners, and employees along on this journey, creating clarity and strengthening trust. With Part of HERAS, we make our affiliation visible and lay the foundation for our future joint market presence.”
– Jonas Hoss, Head of Marketing DACH
For customers and partners, points of contact, contracts, and processes remain unchanged. There are also no changes for employees in terms of responsibilities or day-to-day operations.
The Part of HERAS designation will be introduced gradually over the coming weeks across the following companies:
- Freihoff Group, Langenfeld
- GLEICH GmbH, Aschaffenburg
- GLEICH ITS GmbH, Aschaffenburg
- Schmid Alarm, Stockdorf
- vi2vi Retail Solution GmbH, Malsch
About Heras
Heras is Europe’s leading provider of 360° security solutions, delivering integrated perimeter and technical security. With more than 3,000 dedicated employees and deep industry expertise, we combine expansive reach with local presence to deliver reliable, high‑impact security solutions across Europe.
We design, install, and maintain comprehensive security solutions, seamlessly integrated into our customers’ operations to protect people, assets, and facilities 24/7, 365 days a year. Our solutions are tailored to meet each customer’s needs, ensuring quality, safety, and environmental responsibility throughout the entire value chain.
As a trusted partner, we serve as a single point of contact for all your security requirements. We meet you across industries and borders, keeping your world secure at every stage.
